Here’s a few great ads that really accentuate getting toasted. Why drink a little when a lot is so much better?
![Here's a great ad from 1957 for Dow beer. Has any one ever looked so crazy for the Taste of Spring?](http://canadianculturething.com/wp-content/uploads/2016/09/AD-Dow-Spring-Ad-1957-716x1024.jpg)
![ad-brights-wines-ad-1959](http://canadianculturething.com/wp-content/uploads/2016/09/AD-Brights-Wines-Ad-1959-473x1024.jpg)
![ad-brights-wines-ad-1958](http://canadianculturething.com/wp-content/uploads/2016/09/AD-Brights-Wines-Ad-1958-1.jpg)
![ad-badminton-whisky-march1960](http://canadianculturething.com/wp-content/uploads/2016/09/AD-Badminton-Whisky-March1960-1-957x1024.jpg)
In 1966, a number of people died in Quebec from excessively drinking Dow Beer. Mr. Gendron, the President of Dow Breweries made light of the situation, claiming you would need to drink 28-38 bottles of beer a day or something like to have a fatal result. Clearly from the advertising below Dow wasn’t suggesting that people drink that much beer – a two shelves of beer to one shelf of food is a normal ratio in a refrigerator.
![ad-take-dow-home-1957](http://canadianculturething.com/wp-content/uploads/2016/09/AD-Take-Dow-Home-1957.jpg)
![ad-pink-pills-ad-1953](http://canadianculturething.com/wp-content/uploads/2016/09/AD-Pink-Pills-Ad-1953.jpg)
Hang on, dear, I just need to cut open my arterey to see if my blood has indeed become richer and redder. *slice*