Here’s a few great ads that really accentuate getting toasted. Why drink a little when a lot is so much better?

In 1966, a number of people died in Quebec from excessively drinking Dow Beer. Mr. Gendron, the President of Dow Breweries made light of the situation, claiming you would need to drink 28-38 bottles of beer a day or something like to have a fatal result. Clearly from the advertising below Dow wasn’t suggesting that people drink that much beer – a two shelves of beer to one shelf of food is a normal ratio in a refrigerator.