Category Archives: Canadiana

A Toast to Alcoholism in Canadian Advertising!

Here’s a few great ads that really accentuate getting toasted. Why drink a little when a lot is so much better?

Here's a great ad from 1957 for Dow beer. Has any one ever looked so crazy for the Taste of Spring?
Here’s a great ad from 1957 for Dow beer. It’s as if he told his wife that he would drink more than a six-pack. Little did she know the bottles would be the size of a pop bottle!



When you want to make sure your husband passes out after a hard day’s work serve up some Brights 74 Sherry. Bright’s 74 Sherry ad 1959.


When two bottles of wine with dinner just isn’t enough. Bright’s Canadian Wine ad 1958.
If you’re like me, nothing goes better with swinging a racket than some nice, light whisky. Corby’s Very Light Canadian Whisky ad 1960.

In 1966, a number of people died in Quebec from excessively drinking Dow Beer. Mr. Gendron, the President of Dow Breweries made light of the situation, claiming you would need to drink 28-38 bottles of beer a day or something like to have a fatal result. Clearly from the advertising below Dow wasn’t suggesting that people drink that much beer – a two shelves of beer to one shelf of food is a normal ratio in a refrigerator.

Who needs food when you need to keep all of your beer cold. Dow beer ad 1957.
Or maybe booze isn’t your thing, maybe some of Dr. Williams’ Pink Pills would help you get back “In the Pink!” Dr. Williams Pink Pills ad 1953.


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Superman the SuperCanuck!

Joe Shuster was a Canadian comic book artist who co-created Superman for DC Comics, with writer Jerry Siegel. Superman first appeared in Action Comics #1 in June of 1938 and then made his second appearance in Superman #1.

Action cover 1


Joe Shuster

Think of just how Canadian Superman is.

  • He immigrated to Earth and was welcomed.
  • His alter-ego is very polite.
  • Metropolis is Metropolitan Toronto.
  • He works at the Daily Planet which is the Daily Star (Today the Toronto Star).
  • His girlfriend is a Female star reporter which would be far more likely in Canada in the 1930’s who was considerably more progressive.
  • Also, Superman’s weakness for the Kryptonite is similar to Margaret Trudeau’s weakness for Rolling Stones.



joe-shuster, comic table




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The CNE Midway, Freaky and Fabulous!

It’s been about a hundred years since the days of the pictures below, and it occurred to me that while people once flocked to the Midway to see Freaks and Curiosities, people now flock there to eat deep-fried butter and snickers bars, the Freak-Foods of the modern age. Having said that, it also seems strange that people would pay money to see obese people. Today, one would simply need to look through the crowds at the CNE, at the games, in the deep-fried line-ups to see many people just as large as the stars of Johnny J. Jones’ Congress of Fat People. Perhaps as a public service, the CNE should bring back the Sideshow.

CCT0005 CNE, Toronto c1913. Johnny J. Jones presents the Congress of Fat People (above) at the Midway. The “Congress” cast (below) featuring Big Boss Henry, Little Emma, and Baby Louis.







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