A Toast to Alcoholism in Canadian Advertising!

by Chadwick Gendron Posted on September 7, 2016

Here’s a few great ads that really accentuate getting toasted. Why drink a little when a lot is so much better?

Here's a great ad from 1957 for Dow beer. Has any one ever looked so crazy for the Taste of Spring?
Here’s a great ad from 1957 for Dow beer. It’s as if he told his wife that he would drink more than a six-pack. Little did she know the bottles would be the size of a pop bottle!

 

 

ad-brights-wines-ad-1959
When you want to make sure your husband passes out after a hard day’s work serve up some Brights 74 Sherry. Bright’s 74 Sherry ad 1959.

 

ad-brights-wines-ad-1958
When two bottles of wine with dinner just isn’t enough. Bright’s Canadian Wine ad 1958.
ad-badminton-whisky-march1960
If you’re like me, nothing goes better with swinging a racket than some nice, light whisky. Corby’s Very Light Canadian Whisky ad 1960.

In 1966, a number of people died in Quebec from excessively drinking Dow Beer. Mr. Gendron, the President of Dow Breweries made light of the situation, claiming you would need to drink 28-38 bottles of beer a day or something like to have a fatal result. Clearly from the advertising below Dow wasn’t suggesting that people drink that much beer – a two shelves of beer to one shelf of food is a normal ratio in a refrigerator.

ad-take-dow-home-1957
Who needs food when you need to keep all of your beer cold. Dow beer ad 1957.
ad-pink-pills-ad-1953
Or maybe booze isn’t your thing, maybe some of Dr. Williams’ Pink Pills would help you get back “In the Pink!” Dr. Williams Pink Pills ad 1953.

 

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8trackmind
8trackmind
7 years ago

Hang on, dear, I just need to cut open my arterey to see if my blood has indeed become richer and redder. *slice*

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